WP Feedback Rebrands To Atarim, Moves To a Full SaaS Model – WordPress Tavern

Earlier this week, Vito Peleg, founder of WP Feedback, announced that the company is switching its brand to Atarim. After 18 months since its inception, it would also transition to a full Saas (Software as a Service) model.

WP Feedback was created as a standalone plugin. The goal was to provide a visual feedback tool that agencies and developers can use to communicate with clients instead of spending time deciphering unclear emails, chat messages, and phone calls.

“As a freelancer and then as an agency owner myself, getting clients to give me the content and design feedback I needed has always been a huge pain,” said Peleg. “And this led us to develop a tool for ourselves that fitted very well with our workflow, which led to the decision to bring this to market.”

However, over time, the product evolved into something bigger.

“As we started gaining ground, I kept an eye on our users (now with over 5,000 freelancers and agencies) and it became clear that a standalone plugin, while it did the trick, just wasn’t enough – especially for those who did manage multiple websites and customers at the same time, “Peleg said. “It solved a lot of the problem, but not the entire workflow. We clearly had to set up a central area to collect all of the feedback. So we created our Agency Dashboard – a cloud based application that allowed our users to collect all the requests from different clients and websites to manage them in a single place. ”

Peleg said the agency dashboard uncovered a more complex problem in the industry. The agencies have put different tools together to deliver different aspects of their services. These tools created unnecessary friction and slowed down the work, often adding weeks of extra time.

The team tackled more than it originally expected. In 18 months they have added over 150 features to the WP feedback platform. Peleg said the project helped agencies and developers cut between 50% and 80% of the previous time to deliver projects and support clients.

In 2020, WP Feedback users marked over 100,000 tasks as completed. Peleg calculates that this has saved the industry unnecessary back and forth for over five years.

“The WP FeedBack name continued to position us as version 1.0 – a basic plug-in for visual feedback,” he said. “Along with version 2.0 released this week, I’ve decided that this will be a great opportunity to revamp the whole experience with a rebrand, a repositioning, and a whole host of new ways that users can use our software, to improve their lives. “

Peleg said nothing really changes for existing customers other than having access to more tools. It should be a smooth transition for them. The aim now is to win new customers.

“I also hope that this transition will allow our industry to see the new reality we are creating for website project delivery and why it is crazy that a 5-6 day project should still be 6-8 weeks “, he said.

How the service works

Atarim Agency Dashboard.

Atarim has two sides. One is a client interface plug-in that is installed on every project website. The other is the Agency Dashboard.

“The role of the plugin is to provide an easy experience for customers to deliver the content they need, approve the designs, and request ongoing support,” said Peleg. “You can visually click on any part of the website (including on the wp-admin screens) and just leave a comment. The agency receives an automated screenshot, the screen size, the browser version and a button with which you can go directly to the registered request with one click. “

Freelancers or agencies work through the agency dashboard. This serves as a central location for all work related to client websites.

Technically speaking, WP Feedback has been a SaaS product with an associated plugin since it launched its central dashboard at the beginning of the product’s history. Version 2.0 completes the transition from a plugin to a full-fledged SaaS. Feedback and other data are no longer stored on the customer websites. Instead, they are hosted through Atarim.

“Over time, we found that the sites that were frequently using our tools were becoming unwantedly bloated, so it was the natural way to unload and load all the data from our side,” Peleg said. “But since the platform was originally built that way, it was a huge undertaking and I’m very glad we finally completed it.”

The client interface plugin was developed for WordPress. However, the technology stack behind the new Atarim Agency Dashboard is on Laravel and React. The team felt that this is the best framework for speed and collaboration as the company continues to scale.

“I’ve been using WordPress myself for more than a decade – so I’ve now taken it for granted,” said Peleg. “The SaaS world is a different animal.”

“One of the biggest challenges was converting everything we created to be pulled from the cloud instead of being stored locally at the customer. The “Cloud Migration” project, as we called it internally, has been a year-long endeavor that, while evolving, has been pushed back by our need to support our existing users, our growth, COVID-19 and all other Fires That Occur When Running A Startup. “

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April 2, 2021