Salesforce follows application rivals into the RPA market with Servicetrace purchase • The Register
Salesforce’s own application integration business, Mulesoft, has acquired Servicetrace, a provider of robotic process automation.
In a move that follows Oracle and SAP in the RPA market, the purchase is intended to help Salesforce provide integration, API management and RPA platforms that would further “enrich” its Customer 360 tool, said Brent Hayward , CEO of Mulesoft.
“The new RPA capabilities will improve Salesforce’s Einstein Automate solution and enable end-to-end workflow automation in every system for service, sales, industry and more,” he said.
However, Salesforce isn’t the first application giant to see the logic behind buying or developing RPA technology to place alongside their own business platforms.
In 2018, SAP bought the French RPA provider Contextor and followed suit last year with the introduction of SAP Intelligent Robotic Process Automation (RPA) 2.0, which “targets developers who want to automate repetitive, manual tasks with software bots”.
Similarly, Oracle also wants to take out a portion of the RPA market, which is dominated by vendors like Blue Prism, Automation Anywhere, and UiPath, that could be worth $ 75 billion by 2025.
But to be different, Big Red calls its efforts Intelligent Process Automation. Last year Jürgen Lindner, Oracle Senior Veep at ERP, said it would “skip the RPA approaches” by using machine learning to “automatically suggest what tasks can be automated”.
Not to forget: Microsoft bought Softomotive and launched its Power Automate Desktop product last year.
However, Mulesoft sees RPA as part of the application integration process rather than simply automating desktop tasks.
With a partial revival of the jargon dictionary, CEO Hayward said, “We are continuing to build on our vision of enabling the composable business and enabling companies to transform every asset in their organization – data, automation and application – into reusable building blocks for faster create seamless digital experiences. “
Since this is the IT industry, everyone tries to have lunch at each other. The RPA and low-code provider Pega also tries to integrate with its “context-sensitive” APIs, which are “dynamically updated” when processes change. ®