How to Write a WordPress Website Redesign Proposal


Statistics show that 46% of visitors make business decisions based on the design and appearance of a company’s website.

This shows the importance of reviewing the design, performance, and impact of your WordPress website on your web visitors.

As you review your company website, you will most likely uncover some elements that need significant correction. It could be that your web elements are too clumped, you have too many calls to action on one page, or the colors plastered on your homepage are too overwhelming.

In such scenarios, you need to push for a website redesign proposal.

Whether you’re embedding new online business ideas into your WordPress site, driving high quality mobile traffic with an appealing design, improving your UX with faster loading speeds, or others – your site redesign can have a fundamentally different impact on your business.

This post will show you how to create a compelling website redesign proposal so that you can get the best redesign services for your project.

Let’s dive in.

1. Set clear, quantifiable goals for your redesigned WordPress website.

When doing an inventory of your current site, you are likely to discover several problems that can lead your revision project in different directions.

Define the goals of your new site to reduce your workload and ensure that you are heading in a certain direction. Also add numbers so you can measure your performance.

Sample goals are:

  • Recording of 15,500 highly qualified visitors per month;
  • Get 15 email newsletter subscribers a week;
  • Increase your conversion rate by 5.5% per year.
  • Generate 1,100 new leads every month;
  • Create 55 monthly backlinks per month;
  • Create at least 10 content items (blog posts, videos, etc.) per week;

Then define your primary and secondary goals. This allows you to determine which aspects of the redesign to prioritize for the proposal (as you will see later) and the best way to achieve them through an updated WordPress site.

Follow these guidelines as you set your revision project goals:

  • Our priority is: [state your primary objective]
  • Our second priority is: [enumerate your other goals]

2. Find out the existing errors in your site.

Begin your project proposal with a truthful assessment of the weaknesses and limitations of your current website. Ask yourself questions like:

  • Does my website have multiple navigation routes that annoy or confuse my visitors?
  • Is my WordPress website optimized for initial mobile indexing?
  • Is my marketing team having trouble planning and updating my website content?
  • Do the typography, color palette, and other elements of my online store still match my brand?

You can also get insights into the best sentiment analysis tools that will show you what customers think of your brand and how they feel about interacting with you (and your website).

As you identify critical issues to include in your redesign proposal, select the ones that solving can help you maximize your business opportunities.

Rate your current online store using these guides:

  • Currently our website is: [list its shortcomings]
  • By redesigning our website, we can correct the following: [enumerate what your redesign will fix and improve on]
  • As a result, our business website will: [write down your anticipated competitive advantages]

3. Describe the features your updated WordPress website will need.

For this step, determine what your company website needs to achieve its goals.

You can add optional features, but you need to distinguish the must-haves and just nice plugins (which are not critical to reaching your top priority).

For example, a blog section is essential, but your visitors may also want a comprehensive section of help resources with advanced search capabilities.

While keeping both site features is ideal, be aware that your redesign proposal should also be in line with your set schedule and budget (we’ll cover this in the next section).

Depending on these factors, you may need to purchase the primary features first and then install the optional add-ons later.

As long as you align the main functions of your site with your primary site goals, there is a good chance you will meet even the minimum target values ​​of your goals.

Use these template phrases for this step:

  • To achieve our top goals, we need: [itemize required features]
  • To help achieve our other goals, we suggest: [list your optional site features or add-ons]

4. Estimate the expenses and due dates of your project.

Calculate how much the redesign project will cost and how long it will take to complete.

Then provide and list the total amount of expenses. Also indicate which platform you want to use. For example, if you’re currently using an LMS platform like Kajabi or Teachable and want to use WordPress, include the WordPress theme, installation and maintenance costs.

If the CMS platform is open source, consider the SSL certification, hosting, paid extensions and themes you get, and others.

If you are planning on hiring a design agency or a freelancer, estimate the cost by multiplying the hourly service prices by your planned project duration.

Since a typical site redesign project takes 12-14 weeks, break the number down into realistic due dates for your milestones.

Examples are the number of weeks for the CMS selection and evaluation, certain start and start dates for the redesign project, etc. Mention these details in your proposal.

Use this pattern of instructions to help you write:

  • Our estimate for the redesign project is: [state the total sum]
  • Below are the line items for the rough estimate: [list your anticipated expenses in a table format]
  • The approximate duration for the renovation project is: [indicate the number of weeks]
  • Here is the proposed project schedule: [present the project dates and stages in list or calendar format]

Additional tips

Free relevant questions.

As you plan your redesign project, there are a few related questions that may come to mind (about platforms, best designs, etc.) that you may want to include in your message or suggestion.

However, you don’t want to throw in restrictive queries or tie your project implementers to specific tools, versions, themes, and other features.

Instead, be open about your concerns, throw open-ended questions, and freely ask them for suggestions and clarification.

These can be comprehensive (e.g. whether your project estimates are realistic and achievable or not) or specific (e.g. how can I run Facebook ads and still improve the user experience?).

Based on your proposal, reliable project teams can explain how simple and affordable, or complex and expensive, your desired and alternative approaches will be.

Present your brand personality.

As you write your proposal, introduce your company, ethos, values ​​and brand personality and reflect them in the details.

That way, your project implementers can better understand who you are, what you want your customers to feel around you, and how to revamp the design and functionality of your WordPress site.

You can use phrases like “Our company offers state-of-the-art software solutions that enable business owners to optimize their marketing workflows,” “We care about environmental sustainability in all aspects of our business,” and so on.

Bottom line

Planning to redesign your website (and have the support of relevant stakeholders) can be overwhelming, especially if you find multiple issues or changes on your website.

By following the steps and templates provided, you can focus on the most important aspects and come up with a successful proposal that shows how the redesign can solve website problems and drive profitable business growth.

June 1, 2021