More Than 45% of U.S. Businesses Have Increased Their Investments in Freelance Talent Since COVID-19
NEW YORK–(BUSINESS WIRE) – Fiverr International Ltd. (NYSE: FVRR), the company that is changing the way the world works together, releases new data commissioned by Fiverr Business that shows larger companies are now more reliant on freelance talent than they were before the pandemic. A total of 45% of the companies surveyed use more freelancers than before Covid. The larger the company, the more likely they are to tap into freelance talent – 10-49 employees (48%); 50-99 employees (62%) & 100 – 249 employees (64%).
As a result of COVID-19, companies everywhere have been forced to adapt and think about ways to make their teams more agile, agile and productive. The larger surveyed companies (100 to 249 employees) focus their investments in areas such as digital marketing (47%) and website development (45%), mobile app development (41%) and sales (30%). By reaching out to freelancers to help in these areas, they not only save time and money, but also open up to a global pool of talent who can help them scale.
“The data shows that larger companies are increasingly realizing the value of working with freelancers to increase their productivity and agility,” said Shany Malbin, general manager for Fiverr Business. “We started Fiverr Business on our own platform in September due to increasing demand. The new platform, specially designed for larger companies and corporate teams, gives them all the tools they need to easily tap into and collaborate with this workforce, which is clearly more important to them. ”
The key results of the survey include:
The bigger the company, the more money is invested in freelance talent. 65% of the companies surveyed with 100-240 employees are now turning to freelancers more than they did before COVID-19.
Companies with more than 100 employees applied for and received PPP funding more often than smaller companies. 50% of companies with 100-249 employees say they have received funds from PPP.
Digital marketing and website development were key focus areas for larger companies during the pandemic. 47% of companies surveyed with 100 to 240 employees said they had increased their digital marketing spend, and another 45% said website development was a top priority. Other areas they invest in are mobile app development (41%) and sales (30%).
Larger companies will seek more government support during the next crisis. 55% of companies surveyed with 100-240 employees said they would expect more courage from their governments to make bureaucratic changes to help the economy (tax cuts, direct aid, payment changes, etc.)
Marketplaces were preferred over tools for creating your own website. 68% of the surveyed companies with 100 to 249 employees invested money in Amazon to improve or expand their online presence, and 45% preferred eBay.
The larger the company, the more likely it is that it will permanently change its team structures and operations due to the pandemic. 53% of the companies surveyed with 100 to 249 employees said they will have more flexibility and multidisciplinary collaboration, and nearly 40% said they will allow more remote work.
Freelancers have proven beneficial to small and large businesses around the world, but their services have also proven helpful to large nonprofits that typically operate on smaller budgets and tight schedules.
Reiko Enomoto, Senior Manager, Training Curricula at Rainforest Alliance, an international nonprofit that works with communities, businesses, academics and governments to develop sustainable economies in and around the world’s vital rainforests, said, “Because we are one global organization with hundreds of employees and chapters around the world it is important for us to find the right talent to localize content for all of our stakeholders. Leveraging Fiverr Business’ freelance talent, not only can I complete my projects cost-effectively and on time, but also work seamlessly with people from around the world who are very specific to the organization. ”
For more information on Fiverr Business and how to get started, click here.
* The data presented in this news release was collected by Censuswide from March 30, 2021 to April 15, 2021. The survey is representative of responses from over 1,000 U.S. business owners and executives.
Fiverr’s mission is to change the way the world works together. For over 10 years, the Fiverr platform has been at the forefront of the future of work, connecting businesses of all sizes with skilled freelancers providing digital services in more than 500 categories across 9 industries including graphic design, digital marketing, programming, video and animation. In the twelve months ending March 31, 2021, over 3.8 million customers purchased a wide range of services from freelancers in more than 160 countries. We invite you to become part of the future of work by visiting us at fiverr.com, reading our blog and following us on Facebook, Twitter and Instagram.