Four areas in Retail in which RPA can make a difference – Web Hosting | Cloud Computing | Datacenter

Robotic process automation can play a critical role in transforming retail in areas such as business and data analytics, business planning and inventory management, customer support and supply chain management.

Retail, like any other industry, is changing to optimize its workflow, stay competitive and deliver superior customer experiences. It uses digital technology to stay relevant and attractive to digitally savvy new age customers. Retail is facing some sort of challenge in terms of changing customer expectations and the need to maintain high levels of user satisfaction. Robotic Process Automation or RPA is one such technology that can provide an optimal solution for retailers. Retail RPA can be used to automate the workflow, which includes a number of repetitive tasks related to customer loyalty, inventory management, invoicing, loyalty program management, and business reporting. Even statistics predict a significant role for robot process automation in retail, reaching $ 6.10 billion with an annual growth rate of 24.9% by 2027 (Source: Fortune Business Insights).

The influence of RPA in retail As the workflow becomes more verifiable and better data analysis possible, there is an increasing focus on improving scalability, improving the customer experience, and reducing costs. The four areas in retail where RPA can make a significant difference are:

How RPA can affect retail in four areas

Nowadays retailers have to operate at multiple levels to reach customers on the go. The stationary stores are supplemented by the digital interfaces of e-commerce stores, which can be displayed on all device platforms. To ensure the convergence of real and virtual works seamlessly, RPA is combined with a robust Test strategy for retail should play a crucial role. The four areas in which RPA can address retail challenges are:

# 1 business and data analysis: Retail decisions, especially those related to product launches, commercial promotion, and churn rate, depend heavily on analysis. Here, RPA algorithms process a huge data set from multiple sources in real time to get a comprehensive and concise picture of customers and their preferences for products or certain aspects of a product. RPA can predict changing market trends and provide retailers with insights into developing a risk mitigation strategy, such as: B. the optimization of inventory or the integration of the automation of retail tests in the value chain. The reports RPA generates after analyzing real-time data can reveal the hidden trends, customer dissatisfaction, and the steps taken to keep those trends going.

# 2 business planning and inventory management: One of the main selling points for increasing sales is arranging the retail store according to customer needs. This business plan can help customers complete the purchase easily and early. In modern retail, however, where multiple factors drive or influence sales, a technology like RPA can help analyze the nuances of customer behavior and provide deep insights. These can help retailers renovate their stores to meet customer expectations, improve the customer experience, and increase profits.

# 3 customer care: Customer care is at the core of any retail strategy. To provide 24-hour customer support, many retailers are turning to automated bots. These bots can respond to a large number of customer requests, e.g. For example, tracking orders and payments, or providing updates on product launches, discounts, or price changes. However, before they can be implemented, these bots must undergo a comprehensive retail software testing process to ensure that they work seamlessly.

# 4 supply chain management: The successful operation of a retail business depends on managing its supply chain. So there are several processes between receiving products from vendors and delivering them to customers. This includes inventory monitoring, shipping and tracking of the order status. With RPA, the logistics process can be automated, which leads to better collaboration between suppliers, suppliers, dealers and customers. This can lead to cost optimization and waste reduction and thus offer better customer satisfaction.


Retailers can use RPA technology to better organize their value chain activities. It helps avoid repetitive manual processes and related errors that lead to customer satisfaction. In a competitive business landscape, RPA and Retail application testing can deliver better profitability and competitiveness.

The post Four Areas in Retail Where RPA Can Make a Difference were first featured in the NASSCOM Community | The Official Community of the Indian IT Industry published.

April 6, 2021