Farmers Insurance: Celebrate Dr. Seuss Day by RPA | Creative Works
March 2nd marks the 115th birthday of Dr. Seuss, and to celebrate the author’s fantastic stories, Bauernversicherung is taking a page from Theodor Geisel into a new campaign that also encourages reading.
Farmers Insurance, who has used their reality-based claims reports to educate people about insurance, supports and encourages early childhood reading through the legacy of Dr. Seuss. Together with the RPA agency, the company created an animated reading of the bestseller Oh, the Places You’ll Go! voiced by Farmer’s speaker character Professor Burke (Academy Award winner JK Simmons).
Farmers also created a 60-second journey in the visual and narrative style of Dr. Seuss through the world of weird Seussian insurance claims they saw and covered. The animated spot features reinterpreted claim stories, also voiced by Simmons as Professor Burke, and carries the message “The more you see, the more you know” and reminds people to go out and learn more about the world .