Automation Anywhere Appoints Sales Executive to Lead Explosive Cloud RPA Growth Across Asia-Pacific and Japan

Former Dell EMC Chief Operating Officer to lead customer digital transformation efforts in APJ

SAN JOSE, California., June 22, 2021 / PRNewswire / – Automation Anywhere, a global leader in cloud robotic process automation (RPA), today announced the appointment of Dmitri Chen as Executive Vice President of Sales for the company’s APJ region.

Dmitri brings over two decades of technology leadership experience in Automation Anywhere, spanning software, hardware, and services to public and private companies, including Dell EMC where he served as chief operating officer at APJ. Most recently, he was Executive Vice President and General Manager for APJ at New Relic, a cloud-based observability platform.

In this new role, he will accelerate the company’s cloud RPA growth across the region to enable customers to quickly start and scale their process automation journey as more companies move to a cloud automation model.

Automation Anywhere stands out from all other RPA providers with the world’s only cloud-native, AI-powered Automation 360 enterprise automation platform, AARI, that brings consumer experiences into the company through a bot-to-human interface that simplifies everyday tasks, and a strategic alliance with Google Cloud.

“With a seasoned digital transformation industry veteran on board, we can enable more customers in APJ to take advantage of cloud RPA and intelligent automation,” said Chris Riley, Chief Revenue Officer, Automation Anywhere. “I am excited to welcome Dmitri to build on our market momentum as we move towards our next phase of growth in this region.”

“I am excited to have the opportunity to use Automation Anywhere’s cloud-native RPA platform to help break through front and back office silos and systems,” said Dmitri Chen, Executive Vice President of Sales for APJ, Automation Anywhere. “We have a unique opportunity to change the way the world works, free employees from repetitive tasks, give them more time to focus on customer experience, creativity and innovation, and ultimately their employee experience and their lives to improve.”

Prior to joining New Relic, Dmitri was a Dell EMC veteran for 20 years, most recently as the company’s COO and vice president of specialty sales for the APJ region. In that role, he was responsible for guiding APJ clients through critical digital transformation efforts and driving growth through the adoption of the company’s technology portfolio.

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About automation everywhere
Automation Anywhere is a global leader in Robotic Process Automation (RPA) that enables its customers to automate end-to-end business processes with intelligent software bots – AI-powered digital employees who perform repetitive and manual tasks, resulting in dramatic productivity gains and optimized customers experience and more engaged employees. The company offers the world’s only cloud-native and web-based automation platform that combines RPA, artificial intelligence, machine learning and analytics, resulting in significantly lower total cost of ownership, higher security and faster scalability than traditional monolithic platforms. His bot store is the world’s first and largest marketplace with more than 1,200 ready-made, intelligent automation solutions. Automation Anywhere has deployed nearly 3 million bots to serve some of the world’s largest companies in all industries in more than 90 countries. More information is available at

Automation Anywhere and AARI are trademarks / service marks or registered trademarks / service marks of Automation Anywhere, Inc. in The United States and other countries.

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June 22, 2021